Why Michael deleted a feminist craft book during Women’s History Month



Feminism doesn’t include a bad word. Or, at least, that’s not the case at Michael’s arts and crafts stores.

The New York Times reports that the company, which operates 1,250 stores in the United States and Canada, brought a book promoting feminist arts and crafts from store shelves in February after employees noticed that ‘it contained a curse in some of the designs. The book, “Feminist Cross-Stitch,” by Stephanie Rohr, contained forty designs, four of which used obscenity.

The publication reports that two employees noticed the note as they were storing the book, and the incident was reported to company headquarters, which ordered US stores to remove the books and throw them in the trash. . The latter move has sparked outrage in online craft forums, especially because the move took place during Women’s History Month.

“It is our policy not to sell products with the ‘F’ word in or on them in our stores. This is not in line with our brand and this policy will not change, ”the company said in a statement.

Since the backlash, however, the company has reiterated its position on explicit language in the products it sells, but apologized for throwing them in the trash. It also ordered more copies to sell online, with a warning warning those seeking to buy it that obscenities were included.

In addition to Michaels’ website, the book is also sold online at Target, Barnes & Noble, and Amazon.

Michael’s isn’t the only arts and crafts retailer to experience backlash over the years, although its main competitor, Hobby Lobby, is often the one that comes under criticism for its beliefs and beliefs. conservative Christian values ​​of its owners. A boycott was called for there after an exhibit in a store urging people to vote for Donald Trump was revealed in September 2020, and the store had to be forcibly closed at the start of the COVID-19 pandemic after the stores remained open because the female founder “received a message from God”.

The retailer, which was deemed non-essential back in the days when only essential businesses were allowed to stay open, ultimately shut down and put employees on leave.

A Michael’s Craft store in Fredericksburg, Virginia is pictured on October 12, 2002. Photo: Mark Wilson / Getty Images


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