The Koo app to boost ODOP products
To give an extra boost to One District One Product (ODOP), the ambitious agenda of Uttar Pradesh Chief Minister Yogi Adityanath, the Department of Micro, Small and Medium Enterprises and Export Promotion of State on Wednesday signed a memorandum of understanding (MoU) with the Koo app.
On the occasion, Additional Chief Secretary (MSMEs and Export Promotion) Navneet Sehgal said the association with Koo is aimed at promoting the state’s ODOP products to a wider audience and sparking conversations around of ODOP in several regional languages.
As part of the MoU, Koo, through its platform, will raise awareness and promote ODOP content and products in 10 different languages. In addition, Koo will also source ODOP gifts for corporate gifting purposes.
The MoU will also allow for greater reach and better communication of UP-ODOP’s social welfare programs and programs, particularly for non-English speaking residents, and will help local artisans reach a wider audience and grow their business across the country.
The MoU was signed and exchanged between Navneet Sehgal and Aprameya Radhakrishna, Co-Founder and Managing Director of Koo.
Praising the efforts of the state government to empower local artisans, Aprameya Radhakrishna said UP has become a leader in promoting local products globally through the ODOP initiative.
“It is a pleasure for Koo to contribute in helping local artisans by bringing their crafts and promoting them to the rest of India in different languages,” said Radhakrishna.
The UP Government’s One District, One Product (ODOP) program aims to encourage indigenous and specialty products and crafts made by local artisans, and to assist them in marketing and branding with a broader design motive. increase their income and generate more jobs. The initiative has also been adopted by the central government and other states in the country.