Smartphone app, Massachusetts-made art kits aim to help subscribers become artists

Inside Cupixel’s colorful and creative headquarters in Newton, it’s about letting the masses speak the language of art. “This is where the magic happens,” said Hayley Dunne, Senior Artist-in-Residence at Cupixel. paying subscribers can access a platform that helps them create art. “It’s like Bob Ross on steroids,” jokes Dunne. Using stock footage, or even photos you may have taken yourself, the app digitally projects the photo through your phone and onto a sheet of paper. The artist can then recreate his artistic perspective of the photo. Cupixel believes this digital content created in Massachusetts makes art more accessible to people around the world. “The technology that we have allows people to use that starting point and then take them to the point where they can really get creative and feel empowered with what they’re doing,” Dunne said. “Our job is to allow people to create art. To really feel the joy of creativity,” said Cupixel founder and CEO Elad Katav. Katav admits he has no artistic background. He is a former Israeli army intelligence officer who was inspired to create a computer program to make art after seeing a mosaic portrait made entirely of wine corks.” It didn’t work, it didn’t work. And then everything started a process. Ok, what if, what if, what if and if turned out to be a business,” Katav said. -even the benefit of getting lost in art. “There’s research that says 45 minutes of art practice is like taking a pill to relax – same effect on the brain,” he said. he said. The artistic experience entrepreneur believes that no matter who you are, you can create. “I’m not going to make you an artist, but I’m going to make you speak the language,” Katav said. Cupixel is currently working on an initiative to get their programs to senior communities, youth, and even into the hands of law enforcement Departments like Newton and Providence are exploring the idea of ​​making Cupixel available to their officers to help them coping with work stress.

Inside the colorful and creative headquarters of Cupixel with Newton, it is a question of allowing the masses to speak the language of art.

“This is where the magic happens,” said Hayley Dunne, Senior Artist-in-Residence at Cupixel.

Through their smartphone app, paying subscribers can access a platform that helps them create art.

“It’s like Bob Ross on steroids,” jokes Dunne.

Using stock footage, or even photos you may have taken yourself, the app digitally projects the photo through your phone and onto a sheet of paper. The artist can then recreate his artistic perspective of the photo.

Cupixel believes this digital content created in Massachusetts makes art more accessible to people around the world.

“The technology we have allows people to use that starting point and then take them to the point where they can really be creative and feel empowered about what they’re doing,” Dunne said.

“Our job is to empower people to create art. To truly experience the joy of creativity,” said Cupixel Founder and CEO Elad Katav.

Katav admits that he has no artistic training. He is a former Israeli army intelligence officer who was inspired to create a computer program to make art after seeing a mosaic portrait made entirely of wine corks.

“It didn’t work, it didn’t work. And then it all started a process. Ok, what if, what if, what if and if turned out to be a business,” Katav said.

Cupixel is now partnering with craft giant JOANN Fabrics and Katav, the self-proclaimed non-artist, realizes the benefit of getting lost in art on his own.

“There’s research that says 45 minutes of art practice is like taking a pill to relax — same effect on the brain,” he said.

The artistic experience entrepreneur believes that no matter who you are, you can create.

“I’m not going to make you an artist, but I’m going to make you speak the language,” Katav said.

Cupixel is currently working on an initiative to get its programs into senior communities, youth outlets, and even into the hands of law enforcement.

Departments like Newton and Providence are exploring the idea of ​​making Cupixel available to their officers to help them deal with job stress.

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