Pitch Deck Gen Z Personal-Finance App Uprise used to raise pre-seeds

  • Uprise is a personal finance app that helps Gen Z professionals optimize their finances.
  • Uprise offers personalized recommendations for financial products and helps users maximize benefits.
  • Check out the pitch deck its co-founders used to raise $1.4 million in pre-seed funding.

Jessica Chen Riolfi kept hearing the same concern from users when she worked at fintech companies focused on personal finance: “I don’t know what I’m doing.”

Whether they’re weighing stocks to pick on Robinhood or trying to get out of paycheck to paycheck using Earnin, an earned-wage access startup, Chen Riolfi found that users often struggled struggling to understand how best to save, spend and invest.

In her latest role, Chen Riolfi hopes to finally help users overcome their doubts and confusion as co-founder and CEO of Uprise, a free financial coaching app that aims to provide a generally limited high-end offering.

net value

specific to a wider audience.

“What we’re building at Uprise is really seeing ourselves as democratizing access to private family offices,” Chen Riolfi told Insider. “There’s someone out there monitoring and optimizing your finances. Helping people sleep better at night – that’s really the sentiment we’re trying to convey.”

Uprise announced $1.4 million in pre-seed funding on July 11, with backing from investors including Contrary Capital, Hustle Fund, On Deck and Dash Fund. The round also includes the participation of angels such as SoFi co-founder Dan Macklin, Edward Kim, co-founder of payroll and human resources software company Gusto, and Nick Hungerford, founder of Nutmeg, a European company.


company which was acquired by JPMorgan in 2021.

Uprise helps users avoid leaving money on the table

Once a user shares their data with Uprise, the app recommends financial products to best optimize their specific financial situation, including retirement savings, debt repayment, and investing. Recommendations can range from the right amount of money to keep in a checking account to the best

high yield savings accounts

for emergency funds.

One of the main differences between Uprise and other personal finance offerings is its guidance on how to handle benefits, thanks to co-founder Chris Goodmacher’s experience at HR startup Justworks, where he was the company’s second employee.

“I saw all this money that was left on the table,” he said of employees struggling to maximize their benefits, like 401k matches and stock purchase plans. Uprise also does not require users to have a minimum account balance or net worth.

Uprise says its recommendations are 90% automated, but always include a manual review and recommendations from a financial advisor. The company has a Certified Financial Planner on staff to help develop plans and recommendations for users and plans to soon become a Registered Investment Advisor to be able to offer investment advice to users.

Uprise’s main source of income is currently affiliate partnerships from user-recommended products. Although its services are currently free, the startup plans to develop a premium membership level that would allow users more individual access to their assigned financial advisor and more regular account monitoring and check-ins. It is also considering partnerships that would allow users to access exclusive interest rates and investment opportunities through partners.

Demand for services like Uprise’s surged as market fears mounted

As markets continue to tumble and fears of a


whirlwind, Chen Riolfi says demand for Uprise’s product has only grown, especially among the platform’s target demographic of young single professionals. During the month of May, the app’s waitlist grew by 33% to over 7,000 users.

Chen Riolfi said that over the past six weeks, Uprise has seen a “fundamental shift” in the goals and concerns of users entering the platform. Instead of aiming to optimize their finances and looking to longer-term goals, users are now much more concerned with managing their current risk and navigating up and down markets.

“For us, a big part of our rationale for scaling up and accelerating is to be able to help more people with their questions right now when there’s such a great need,” she said.

While helping users through tough times is a priority for Uprise’s founders right now, they hope that regardless of the state of the economy, they can help more users demystify their finances. and break down heavy stereotypes about wealth management.

“The reputation of this one is largely that of a person in a suit behind a mahogany desk – doesn’t understand crypto, doesn’t understand what it’s going through,” said Chen Riolfi. “I think a big part of what sets us apart as well is that we get it, and we were there not too long ago.”

Read the 14-page pitch deck that Uprise used to launch its pre-seed round.

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