‘Phygital Store’, the e-commerce application, one-stop shop for artisans
Aiming to engage over 1000 artisans over the next 3 years and already engaged with over 65 artisans and over 400 artisans and manufacturing clusters in India, Indic Inspiration, the start-up has connected all these artisans through India’s first “Phygital Boutique” art and culture.
Scan & Pick, e-shopping offers a seamless experience between online and offline in-store purchases. The startup recently opened its first Experience Center in Pune.
Apart from building an e-commerce platform, the startup is creating social impact by increasing the livelihoods of Indian artisans and is also ISRO’s first registered merchandiser.
Founded three years ago by husband-wife duo Sunil Jalihal and Padmaja Jalihal, the platform was created for artisans for their specific needs like when affected by cyclones and other natural disasters when they need resources specific, or when they have been affected by Covid .
“Our greatest satisfaction comes from creating an impact on artisanal income and helping artisans regain their pride. We also help them with their other training needs in design and materials and other aspects of their work,” Sunil said.
These collectibles are based on series and collections of objects that cater to diverse interests – cities, history, geography, textile tools, science and technology, and holistic living.
“Everything we do is made in India! We work with several handicraft manufacturers and Indian handicraft artisans to create new products, processes and packaging. We have created “manipulative consumer” scale models in aluminum, brass and wood in the country (skills that were only available in China, Taiwan and Germany). Likewise, we are also developing abilities to create high quality puzzles, laser cutting and have taught craftsmen to make wooden rocket models. We also work with packaging manufacturers to create innovative eco-friendly packaging, using sustainable materials and designs to transport large and delicate glass frames to individual consumers,” says Padmaja.
She added that Indic Inspirations creates and markets Indian objects that tell stories about India’s traditions, culture, heritage and achievements. Products which are rendered through Arts & Crafts and Artisan Engineering from India.
“Indic Inspirations was created with the experience of working with Indian artisans since 2014, as part of the Heart for Art Trust. We have focused on increasing artisanal livelihoods and helping them regain their pride, helping them find a market for the traditional products they were already making,” she said.
Sunil added, “Indic Inspirations was created to create new products that would create new opportunities and new products with Indian artisans. We felt that the stories of India are not adequately told through collectibles, memorabilia and artifacts. So we started telling stories of Shunya, India’s greatest gift to the world, ISRO and its achievements and many more through more than 40 product collections – working with wood, metal, pottery, grass and other Indian handicrafts from all over the country. ”
The start-up works with more than 65 artisans, from 18 states and works with more than 400 artisans and works with artisans from North East India, East India, South and India. western India.