India’s Leading Short Video App Hipi Introduces Latest Avatar Offering World’s First AI-Based Video Discovery Feature
The short video entertainment platform turns its videos into “shops” – a revolutionary feature that allows users to discover and purchase the products of the video.
NEW DELHI, Nov. 25, 2021 / PRNewswire / – India’s extraordinary short video platform and a destination for many talented designers, Hipi lifts the curtain on its revamped new look.
Hipi has gone the extra mile this time by providing the world’s first âBuyâ button in video that allows users to discover and purchase products from the short videos they like. By setting a new benchmark, Hipi allows users to find style inspiration and save the looks they love while consuming the video.
With revolutionary features, Hipi enables users to create videos in seconds thanks to its revolutionary short video maker section and brings the power of professional editing to general users through filters, effects and music. Hipi brings together a powerhouse that allows designers to unleash their creativity and showcase their lavish work to the world.
Addressing the curtain raiser, GBS Bindra Chief Business Officer of Hipi said, âIn-Video Discovery is a huge addition to the most popular app for short videos and entertainment in India. Hipi uses the power of machine learning and computer vision to bring product discovery to video. Hipi is fueling product discovery and leading the seismic change in consumer behavior as we know it. Unlike other platforms where creators have to manually add products to photos and videos, Hipi is able to do this on a large scale using technology, saving creators valuable time. The time saved by creators can be spent perfecting their craft rather than doing the tedious manual work of adding products. ‘ Hipi is the unique short video app that has created a remarkable advantage for its creators and users in the sea of ââidentical short video apps. Hipi empowers creators to showcase their unique talents and achieve literal stardom, through various opportunities that Hipi brings home Zee Entertainment.
About Hipi Hipi is a leading destination for abridged videos that inspires creativity and passion. Made in India, Hipi has already become the preferred short film platform in India for many talented designers. Hipi brings moments of joy, inspiration and discovery. The platform enables brands and marketers to harness the power of storytelling and product discovery in a rapidly changing retail marketing environment. Hipi can be downloaded from the Google Play Store and the Apple App Store.
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